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Welcome & Introduction to Program (2 Hours)
10 Lessons-
StartAbout the program
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StartWho is this program for?
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StartCourse Navigation
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StartAttributes you will need
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StartProblem Faced by Entrepreneurs
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StartBasics of Entrepreneurship
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StartPros & Cons of Entrepreneurship
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StartTypes of Enterprises & Companies
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StartRural Entrepreneurship Ecosystem & Opportunity
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StartCreative Economy Entrepreneurship Ecosystem & Opportunity
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Formation of Company (3 Hours)
10 Lessons-
StartConsiderations while Starting a Business
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StartTypes of Companies
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StartProprietorship Firms & its Formation
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StartPartnership Firms & its Formation
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StartLLP & its Formation
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StartOne Person Company (OPC) & its Formation
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StartPrivate Limited Company & its Formation
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StartLimited Company & its Formation
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StartCooperative & its Formation
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StartNGO & its Formation
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Business Planning (5 Hours)
14 Lessons-
StartBasics of Business Plan
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StartCommon Business Plan Mistakes
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StartIdea Validation & Growth Strategy
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StartSWOT Analysis
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StartIndustry Analysis
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StartTechnology Description
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StartCreation of Right Monetisation Model
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StartPyramid of Entrepreneurial Success
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StartDesign Thinking
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StartProduct Market Fit
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StartBusiness Model & Revenue Model
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Start9 Blocks Business Model
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StartBusiness Technology Diffusion & Pricing
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StartBusiness Plan Structure & Project Report
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Branding & Marketing (10 Hours)
12 Lessons-
StartImportance of Market Research & Conducting it
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StartCustomer Identification & Development
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StartBasic Marketing Strategy
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StartChannel Management
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StartFuture of e-commerce
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StartExport Entrepreneurship
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StartMarketing of Processed Agro Products for SME/Startup
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StartBrand Strategy & Marketing
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StartHow to Expand Market
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StartUse of GeM Portal
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StartBrand Language
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StartDigital Marketing for Start-ups
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Marketing & Sales (10 Hours)
10 Lessons-
StartCreating Positive Image of Business
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Start4P & 7P Principle of Marketing
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StartCreating a Web Presence
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StartUsing Social Media Power for Business Growth
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StartConducting Market Analysis
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StartPorter's 5 Forces in Marketing
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StartImportance of Customers Perception about your Business
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StartPreparing Marketing Plan
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StartSales Strategy for New Enterprise
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StartCustomer Relationship Management (CRM)
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Business Operations (5 Hours)
10 Lessons-
StartCompany Statutory Compliances
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StartBusiness & Work Ethics
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StartTeam Building
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StartMotivating & Leading the Team
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StartPartners Relationship Management
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StartSetting Goals, Smart Objectives & KPIs
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StartCost Control & Cost Reduction
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StartIntellectual Property Rights (IPR)
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StartTrademark Registration & Its Benefits
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StartPatentability of Innovation & Design
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